1974 a sport brand who combined fashion, design and beauty in one piece.
Inspired by active people whose take care of their health and sports are integral part of life
Our pieces has been thoroughly elaborated with smarts fabrics , exclusively designs ready made with high quality levels in detail to bring our fit lovers comfort and style at the same time.
We design and manufacture in Colombia with our well known style achieving thus pieces which enhance and mold your body.
1974 makes you feel really inspired and motivated to build your personal image achieving your goals.
1974 more than a brand…….inspiration and style.
Calculated between the 17 and 50 both sexes ( 80% woman and 20% man) focused in the highest percentage to females as female influence involves more necessity of shopping, variety and quantity of pieces by the moment to get dressed and look good
Wide possibility to buy because the price is competitive on the market involving quality and design.
Is worth noting as to be a fashion product specially Colombian incites to a possible costumers to take the product as we are well-known a Mundial level for our pieces settings , plus the marketing on US market where the acquisition power and consuming is higher than Latin American countries
Psychological costumer description
Because we are on a new Era of nutritional awareness more healthy where evolved correct feeding and a life style more focused to sports make the sports outfits and accessories on a trendy topic place becoming on a necessity in our day by bay
We impose ourselves combining fashion, design , style, quality and competitive prices , we offer dress well by the work out time comes
Focused to people 100% active who involve sport as integral part of their life